Costco vs. Name Brands: Which Tastes Better and Gives You More Bang for Your Buck

When it comes to grocery shopping, Costco’s Kirkland brand has a loyal following—but does it really deliver the same taste and value as popular name brands? We put some of your favorite products to the test, comparing flavor, quality, and price to see if Kirkland really holds up. Here’s what we found.

Kirkland Signature Organic Extra Virgin Olive Oil vs. Brand Name

Taste Test: Kirkland’s olive oil had a rich, smooth flavor that rivaled the expensive brand.
Price: About 30% cheaper than the comparable name brand.
Verdict: Winner for value—your pasta (and your wallet) will thank you.

Kirkland Signature Bacon vs. Name Brand Bacon

Taste Test: Slightly less smoky than the top brand, but still crispy and flavorful.
Price: Half the price per pound of the premium brand.
Verdict: Great everyday choice—perfect for breakfast or BLTs.

Kirkland Signature Rotisserie Chicken vs. Store Brand

Taste Test: Juicy, tender, and packed with flavor—hard to beat.
Price: Around $5.99 for a whole chicken vs. $8–$10 at grocery stores.
Verdict: Major win for taste and value.

Kirkland Signature Chocolate Chip Cookies vs. Brand Name

Taste Test: Soft, sweet, and loaded with chocolate chips. Slightly less “bakery-style” than the premium brand.
Price: Less than half of the top brand.
Verdict: Perfect for snack time—hard to beat for bulk baking or parties.

Kirkland Signature Toilet Paper vs. Name Brand

Quality Test: Soft, strong, and oversized rolls that last longer.
Price: Around $0.20 per roll vs. $0.35–$0.50 for premium brands.
Verdict: Winner for value, and surprisingly comfortable too!

Kirkland Signature Coffee vs. Name Brand

Taste Test: Bold, smooth, and rich flavor. Some coffee snobs might notice subtle differences, but overall, it’s a strong contender.
Price: Nearly $10–$15 cheaper for the same quantity.
Verdict: A smart choice for everyday coffee lovers.

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