The Price Tag You Didn’t Expect: Why That Egg Sandwich Cost $17
You’ve seen it in cafes, diners, and trendy brunch spots—an egg sandwich that costs more than your usual breakfast. At $17, it might make you do a double take. But before you write it off as overpriced, there’s more going on than meets the eye. From premium ingredients to labor costs and foodie trends, here’s why some breakfast sandwiches carry a premium price tag.
Specialty Ingredients Drive Up the Cost
Gourmet breads, free-range eggs, artisanal cheeses, and house-made sauces aren’t cheap. When restaurants use locally sourced or organic ingredients, it can easily push a sandwich price into the double digits.
Labor and Craftsmanship Matter
Those perfectly runny yolks, crispy bacon, and handcrafted spreads don’t make themselves. Kitchens spend time ensuring every component is cooked to perfection, which adds to the overall price.
Trendy Add-Ons Make a Difference
Avocado smash, truffle oil, microgreens, or specialty pickles are all Instagram-worthy toppings that elevate a simple egg sandwich—but they also add cost. Many cafes are cashing in on food trends that customers are willing to pay for.
Location Impacts the Bill
A downtown cafe in a major city naturally has higher overhead costs—from rent to staff wages—than a small-town diner. That $17 sandwich might cost $10 elsewhere, but prime location drives prices up.
Portion Size vs. Perceived Value
Some sandwiches are deceptively small, but they pack intense flavor. Restaurants often balance portion and presentation, meaning you’re paying for a curated experience, not just volume.
It’s Part of the Brunch Experience
Ordering a $17 sandwich isn’t just about breakfast—it’s about ambiance, service, and the whole weekend vibe. For many diners, the experience is worth the splurge.
Supply Chain and Inflation Factors
Eggs, dairy, and other key ingredients have seen price fluctuations due to inflation and supply issues. Restaurants adjust their menus accordingly, which can make your favorite breakfast staples more expensive than expected.
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