Why your $5 combo meal now costs over $10

Remember when a fast-food combo meal barely set you back five bucks? Those days are long gone — and for good reason. From rising ingredient costs to new menu strategies, here’s why your “cheap” lunch deal has doubled in price.

The Cost of Ingredients Has Skyrocketed

Everything from beef to buns costs more. Supply chain disruptions, higher feed prices, and extreme weather have driven up food production costs — and those increases show up right on your tray.

Labor Costs Keep Climbing

With higher minimum wages and staffing shortages, fast-food chains are spending more to keep employees. That extra cost is baked into every burger and fry.

Shrinking “Value Menu” Options

Remember the dollar menu? Most chains have phased it out or raised prices. Instead, “value” now means combo bundles and limited-time offers that cost more but look like deals.

Bigger Portions, Bigger Prices

Some fast-food spots justify price hikes by upsizing meals or adding premium ingredients. You might get more food — but you’re paying for it, too.

The Convenience Premium

Mobile ordering, delivery apps, and third-party fees all come with markups. The cost of convenience adds up fast, especially if you’re not eating in.

Inflation Is Hitting Every Link in the Chain

From packaging to fuel to rent, nearly every part of running a restaurant costs more. The ripple effect means your combo meal can’t stay cheap for long.

Fast Food Is Becoming “Fast Casual”

Chains are rebranding to feel more upscale — think fancier sandwiches, fresh ingredients, and digital upgrades. The result? A pricier, more “premium” experience.

Shrinkflation Strikes Again

Sometimes the price hasn’t gone up much — but the portions have quietly gotten smaller. You’re paying the same (or more) for less food.

Marketing Makes “Deals” Look Better Than They Are

Limited-time bundles or “meal deals” can seem like savings, but many cost more than classic combos once did. It’s psychology — not actual value.

You’re Paying for Brand Loyalty

Even as prices rise, familiar favorites like McDonald’s, Wendy’s, and Chick-fil-A know customers will keep coming back. That loyalty lets them raise prices without losing you.

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